World Almanac Education publishes and distributes books for school libraries targeting students from kindergarten through college. Every title meets high standards for quality, educational content and curriculum value.
The Challenge
World Almanac Education looked to us for a catalog to introduce their new line of educational videos. We were faced with a number of challenges, from the repetitive design of the video covers to the lack of images available to support the content of the collections. Furthermore, the images we were able to obtain had to remain small in order to maintain sufficient resolution required for print.
a.i. Design Group Responds
We delivered a design with a high-tech feel, utilizing colorful, textural images that suggest an up-close view of a video monitor. To emphasize the video content in the catalog, we recreated the RGB (red, green and blue) triad of colors used to form images in television
screens. By presenting the video screen captures in varying sized circles, we were able to control the size and thus the reproduction quality of the captures we used.
The Result
World Almanac Education received a fresh new look for an annual specialty catalog that is not only functional, easy to produce, and easy to modify for future seasonal reissues, but is also visually stimulating and dynamic.
