World Almanac Education publishes and distributes books for school libraries targeting students from kindergarten through college. Every title meets high standards for quality, educational content and curriculum value.
The Challenge
World Almanac Education markets its products with a comprehensive Main Catalog, and with a series of smaller catalogs targeted to specific audiences. Publishing and purchasing patterns for school library materials are seasonal -- mirroring school schedules. As a result, design and production patterns for these catalogs peaks and then falls, making it uneconomical for World Almanac Education to maintain a complete design and production staff within their organization.
a.i. Design Group Responds
For 10 years we have been World Almanac Education's answer to catalog design and production concerns. We adjust our staff to accommodate the growing number of catalogs they contract us to produce, alleviating them of the added pressure during peak production times. Furthermore, they value our commitment to quality and accuracy in an industry where grammar and syntax are closely scrutinized.
The Result
By contracting a.i. Design Group for design and production of their seasonal catalogs, World Almanac Education has been able to increase the size and scope of their marketing materials while maintaining a core in-house art staff. This has allowed them to focus their attention on their main concern - the year-round task of growing their business.
