ADVERTISING SERVICES • WEB DESIGN • PRINTED MARKETING MATERIALS • CLEVELAND AND AKRON, OHIO


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Rather than considering a.i. Design Group an agency or vendor, we prefer our clients to view us as extensions to their staff.

Advertising is an effective form of communication intended to persuade an audience to take some type of action. Send the right message, to the right person, at the right time, and you generate interest in your product or service. It’s that simple, and that complex.

At a.i. Design Group, we develop carefully crafted marketing strategies and creative solutions that strengthen your brand and deliver a high return on your investment.

Our three tier development approach – core market research and planning, quality design, and expert production and programming – ensures that your marketing materials are developed with a solid foundation, appropriate design, and accurate follow-through.

Core Market Research and Planning
We need to understand your business, and we need to understand your customers. During our core market research we analyze your competitors’ strengths and weaknesses. We also look at the demographics of your customers and how they make purchasing decisions. This research exposes clear market trends that form the foundation of our project development. The result is a well thought out and planned marketing initiative.

Quality Design
Quality design is not simply the act of creating something attractive; it is the process of creating something that is purposeful, building trust with your prospective customer and sending a meaningful message about your organization while also being visually pleasing. Each design we create is an original and is appropriate to the intended end-user.

Expert Production and Programming
Great marketing concepts and quality design will fail if expert production and programming are not applied. We have the skills you need to produce a highly functional product. Our facility is equipped with the latest proven technologies and equipment. Our highly skilled staff are experts in their fields and are continuously learning new technologies to better serve our clients.


QUALITY DELIVERABLES

Using a combination of print advertising, direct mail marketing, web design, website development, and internet marketing, we provide an integrated approach to promoting your business.

Print Advertising
  • Direct Mail
  • Media Ads (newspaper/magazine advertising)
  • Brochures and Catalogs
  • Annual Reports and Newsletters
  • Point of Purchase Displays
  • Trade Show Booths

Internet Marketing
  • Web Design and Website Development
  • Database and eCommerce Development
  • Custom Application Development
  • HTML eMail Marketing and Reporting
  • Search Engine Optimization (organic)
  • PPC and Banner Advertising (paid inclusion)
  • Content Management Systems
services

Core Market Research and Planning
  • Competitor Research
  • Competitor Strengths/Weaknesses
  • Demographics of Current and Potential Customers
  • Keyword Research for Optimum Search Engine Placement

Quality Design
  • Design and Layout
  • Corporate Identity (logo)
  • Slogan Development
  • Creative Copywriting
  • Stock Photography Specification

Expert Production and Programming
  • Print Production
  • Product Photography
  • Website Programming
  • Search Engine Registration and Optimization
  • Website Hosting

Support Services
  • Website Statistics and Visitor Reporting
  • Information Request Management
  • Website Maintenance

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