Project: Corporate Identity and Marketing Package

Commercial Ullman Lubricants Company is an established leader in the field of industrial fluids and solutions. They offer a comprehensive line of heavy-duty lubricants for almost any industrial, automotive or commercial vehicle application. They also carry of full line of metalworking fluids, such as coolants, cleaners, drawing compounds and rust inhibitors.

The Challenge
Commercial Ullman Lubricants Company's corporate identity was outdated and lacked unity from years of changes and variations. Furthermore, their promotional materials were conceptual in nature and did not reflect the scope of their current operations or the quality of their services.

a.i. Design Group Responds
We redesigned their logo and developed an identity system that incorporates a sense of motion and a high-tech feel. The color scheme resembles their old identity materials to aid in the transition to their new system. We then applied the new identity to marketing materials that feature an updated color palette and bold, straightforward representations of the many markets that our client serves.