Geauga Savings Bank is a federally insured savings bank that offers a variety of savings products as well as mortgage loans to refinance, purchase, construct or rehabilitate properties.
The Challenge
Geauga Savings Bank needed an ad campaign and website that reflected the community spirit of the rural area they serve while reinforcing the full range of services they offer.
a.i. Design Group Responds
We developed visual cues for the ad campaign and website that include a coffee cup and images of community scenes to send a friendly, welcoming message. Because Geauga Saving's main print advertising outlet was black and white community newspapers, we designed the ads to maximize their impact with strong grayscale imagery. The website was designed to combine their friendly message with a modern look. It is quick to load and easy to use while offering functionality such as daily rate updates and a mortgage calculator.
The Result
Geauga Saving Bank received a marketing presence that reflects their unique blend of high tech services and personal attention delivered with small town appeal.
To complement our success on this project, we received the 2003 American Graphic Design Award from Graphic Design:usa for excellence in communications and graphic design for the Geauga Savings Bank website!
Geauga Savings Bank