Axiom Solutions offered a mix of products and services under two separate business divisions with mixed identities – Axiom Network Solutions and Axiom Fire Containment Solutions. This was problematic for their sales force, polarizing their service offerings under two different brand messages. They sought to clarify and strengthen their position as a leader in both structured network cabling and fire containment through a cohesive message that reflects the very real connection between these two processes.
a.i. Design Group’s Response
We laid a solid foundation for a new, unified brand identity through the development of the Axiom Solutions name, logo, slogan and color scheme. Next, through extensive interviews and research, we wrote compelling text for their website that speaks to both industry insiders as well as purchasing decision makers. Finally, we integrated their visual message with a stylized design aesthetic applied across web, print, and fleet graphics.
Axiom Solutions has taken its new look and new message to a wider audience, reporting record sales in the year following the launch of their new identity and new website. Armed with the materials they need to clearly convey their message, the company’s synthesized approach to cabling and fire containment is now serving clients in 17 states across the U.S. with expert cabling that is both fast and safe.
American Graphic Design Award Winner
- Axiom Solutions Stationery
Awarded in the Stationery Package Category
About the Awards
The GD•USA American Graphic Design Awards is a four decade old competition open to the entire graphic arts community. It honors outstanding new work in traditional categories such as print and packaging as well as today’s high tech areas of internet and interactive design.
Over 10,000 entries are submitted each year from hundreds of design firms and advertising agencies. A panel of experienced industry professionals judge entries on four elements: Creativity and Overall Design Aesthetics, Effectiveness, Practicality, and Ethics.