For nearly 20 years, Crimcheck has been a nationwide leader in background checks and employment screening for both large corporations and small businesses. They chose a.i. Design Group to increase their brand awareness and market position in the competitive background screening segment.
a.i. Design Group’s Response
A thorough assessment of Crimcheck’s existing position in the employment screening market led to a new foundation for their brand expansion. First, we created Digger, the Crimcheck mascot, a unique and memorable logo, and paired it with an equally unique and memorable tagline: “Relax. We’ve Got Your Back(grounds).” Next, we suggested ways to clarify their numerous service offerings into more accessible packages, streamlining the ordering process. Finally, we integrated the message across a wide range of media, including a website, collateral materials (brochures, trade show booth, etc.) and eMail campaigns.
Crimcheck now has a clear, concise brand positioned to grow with the company in the dynamic employment screening industry. The consistency of message that the new brand projects will serve Crimcheck well in a field where integrity, reliability and trust are crucial components of any successful enterprise.