LOGO DESIGN • PRINT ADVERTISING • WEB DESIGN • WEBSITE DEVELOPMENT • EMAIL MARKETING • CRIMCHECK • CLEVELAND AND AKRON, OHIO


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Crimcheck
//  Launch Website
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Building Results
Through Partnership

“In the years that I have been working with a.i. Design Group, their design team has proven to be one of the most flexible, highly creative and reliable design teams I have ever worked with.

a.i. Design’s work has ranged from website design to print brochures to trade show booth designs and core market research. In addition, a.i. Design created the perfect logo for our company: Digger, the Crimcheck mascot who sniffs out the information that our competitors can’t find! We have had tremendous response to this logo and its overall design, which was recently trademarked by the US Patent and Trademark office.

Flexible and open to suggestions, Rita expertly guided us through the practical thinking behind the design and delivered the product on budget and within a set time frame.”

Ted L. Moss, CPP
President
Crimcheck.com


Crimcheck

Integrated Marketing

Opportunity
For nearly 20 years, Crimcheck has been a nationwide leader in background checks and employment screening for both large corporations and small businesses. They chose a.i. Design Group to increase their brand awareness and market position in the competitive background screening segment.

a.i. Design Group’s Response
A thorough assessment of Crimcheck’s existing position in the employment screening market led to a new foundation for their brand expansion. First, we created Digger, the Crimcheck mascot, a unique and memorable logo, and paired it with an equally unique and memorable tagline: “Relax. We’ve Got Your Back(grounds).” Next, we suggested ways to clarify their numerous service offerings into more accessible packages, streamlining the ordering process. Finally, we integrated the message across a wide range of media, including a website, collateral materials (brochures, trade show booth, etc.) and eMail campaigns.

Result
Crimcheck now has a clear, concise brand positioned to grow with the company in the dynamic employment screening industry. The consistency of message that the new brand projects will serve Crimcheck well in a field where integrity, reliability and trust are crucial components of any successful enterprise.

 
 
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// Logo Design + Website: NCD, Cleveland, Ohio
// Website Development: MHC, Medina, Ohio
// Website Design: GSP, Cleveland, Ohio
// Advertising + Marketing: Trillium Creek, Medina, Ohio
// Product Catalogs: Purdy / Bestt Liebco, Cleveland, Ohio
// Business to Business Marketing: Axiom, Seville, Ohio
 
// Web Design + Development: MSP
// eCommerce Website: Delkron
// Web Design + Print Ads: Regency
// Marketing + Website: WNGates
// Business Marketing: Crimcheck
// Direct Mail Marketing: World Almanac
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