Delkron Manufacturing
eCommerce Website + Photography
Opportunity
For nearly 40 years, Delkron Manufacturing has been the drag racer’s choice for motorcycle engine cases. Building upon the brand awareness they established in the professional market, Delkron set their sights on the aftermarket enthusiast, launching a consumer line of parts based on their successful racing components.
Delkron partnered with a.i. Design Group to take their brand “from the drag strip to the streets” through an expansive website and coordinated marketing materials.
a.i. Design Group’s Response
We established a strong, masculine visual identity for Delkron to highlight their products in dramatic style. Professional photography captures the precision manufacturing behind every Delkron product, and a comprehensive website provides detailed descriptions.
Behind the scenes, a sophisticated relational database supports intuitive cross-selling throughout the website. In addition, an easy-to-use content management system allows Delkron to quickly update product descriptions and pricing, keeping their site up-to-date and relevant.
Result
After years of operating under a dealer-based business model, Delkron expanded its distribution channel to include retail sales with an emphasis on eCommerce. High-quality photography and a dynamic website have enabled Delkron to reach a new audience and significantly increase their visibility in the aftermarket segment.
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