Green-Source Products
Integrated Marketing
Opportunity
Green-Source Products is an emerging manufacturer of environmentally-friendly building materials. When the time came to roll out their innovative High Performance Green Building System (HPGBS™), they sought a branding and design partner to guide them through core market research, identity development and promotion for their eco-friendly construction materials.
a.i. Design Group’s Response
We built an exciting foundation for Green-Source Products’ brand identity beginning with a vibrant color palette of greens, blues and yellows and a unique logo that works well in print, on the web, and in the field on the product itself. After a thorough study of the market segment, we created the message, “The future of building has arrived,” to signal a new era of construction technology.
A content-rich website firmly positions Green-Source Products as a contender in the green building arena. Paired with a full suite of collateral materials, we delivered a comprehensive marketing strategy that is flexible and poised to grow with the company.
Result
Since our partnership began in 2006, Green-Source Products has taken its message of green, sustainable building across the country and even off-shore to islands in the Caribbean, where all the benefits of their HPGBS™ are being utilized to full effect.
American Graphic Design Award Winner
- Green-Source Products Logo
Awarded in the Corporate Identity Category
- Green-Source Products Brochure and Pocket Folder
Awarded in the Brochures and Collateral Category
About the Awards
The GD•USA American Graphic Design Awards is a four decade old competition open to the entire graphic arts community. It honors outstanding new work in traditional categories such as print and packaging as well as today’s high tech areas of internet and interactive design.
Over 10,000 entries are submitted each year from hundreds of design firms and advertising agencies. A panel of experienced industry professionals judge entries on four elements: Creativity and Overall Design Aesthetics, Effectiveness, Practicality, and Ethics.
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