PROFESSIONAL WEBSITE DESIGN • WEBSITE CONTENT DEVELOPMENT • DATABASE DESIGN • CLEVELAND AND AKRON, OHIO


CLIENT LOGIN   USERNAMEPASSWORD
Home
Who We Are
What We Do
Recent Work
New Channel Direct
Medina Heating
Green-Source Products
Trillium Creek
Purdy + Bestt Liebco
Axiom Solutions
Delkron Manufacturing
Regency Technologies
WNGates
Crimcheck
World Almanac Education
Additional Work
Careers
Contact

Martin-Senour Paints
//  Launch Website
PreviousNext


Website


Website


Website


Website


Website


Website


Website


Website


Website


Website


Website


Website
 
Building Results
Through Partnership

“Partnering with a.i. Design Group for our website redesign has truly been a rewarding experience. Right from the start, they took the initiative to thoroughly research our market in order to create a compelling site that stands out from the crowd. The fresh, fun design fits our new brand positioning perfectly, and the creative layout engages the user with simple-to-navigate content.

The a.i. Design team has proven to be a true strategic partner. At every stage of the process – from planning to design to content creation – their valuable expertise, guidance and professional support deftly led us to the best solutions possible.

I would recommend a.i. Design wholeheartedly!”

Debbie Zietlow
Product Manager
Martin-Senour Paints


Martin-Senour Paints

Web Design + Website Development

Opportunity
Established in 1878, Martin-Senour Paints is one of the oldest and most respected names in consumer, contractor and industrial coatings today. Although they enjoy considerable brand awareness, their web presence did not convey their strong brand position or speak to their target audience in a meaningful way.

a.i. Design Group’s Response
We significantly repositioned Martin-Senour’s website by delivering powerful functionality in a relevant visual framework consistent with their first-rate reputation. Flowing design and multiple layers of valuable content communicate clearly to Martin-Senour’s target demographic of 18- to 45-year-old women.

Beyond website design and development, a.i. Design was responsible for a significant amount of website content. We generated original text and artwork for the Idea Center area, particularly the How to Use Color and Understanding Color pages. In addition, we organized all products into a robust database, streamlining product selection and providing instant access to Material Safety Data Sheets. Finally, we built the Paint with Confidence area from the ground up, and created the Materials Checklist with an automated “Generate My List” feature.

Result
Martin-Senour Paints has a web presence that reflects their standard of quality both visually and functionally. The welcoming tone of the text, generous amount of information, helpful hints, easy-to-use product selector and more inspire even the novice do-it-yourselfer with the confidence to transform their surroundings with paint.

American Graphic Design Award Winner
    American Graphic Design Award Winner
  • Martin-Senour Paints Website
    Awarded in the Corporate Website Category
    //  Launch Website

About the Awards
The GD•USA American Graphic Design Awards is a four decade old competition open to the entire graphic arts community. It honors outstanding new work in traditional categories such as print and packaging as well as today’s high tech areas of internet and interactive design.

Over 10,000 entries are submitted each year from hundreds of design firms and advertising agencies. A panel of experienced industry professionals judge entries on four elements: Creativity and Overall Design Aesthetics, Effectiveness, Practicality, and Ethics.

 
 
HOME
ABOUT AI DESIGN
OUR SERVICES
CAREERS
CONTACT
CASE STUDIES AND RECENT WORK PORTFOLIO
// Logo Design + Website: NCD, Cleveland, Ohio
// Website Development: MHC, Medina, Ohio
// Website Design: GSP, Cleveland, Ohio
// Advertising + Marketing: Trillium Creek, Medina, Ohio
// Product Catalogs: Purdy / Bestt Liebco, Cleveland, Ohio
// Business to Business Marketing: Axiom, Seville, Ohio
 
// Web Design + Development: MSP
// eCommerce Website: Delkron
// Web Design + Print Ads: Regency
// Marketing + Website: WNGates
// Business Marketing: Crimcheck
// Direct Mail Marketing: World Almanac
 ©2017 a.i. DESIGN GROUP INC   |   330.220.1147 PHONE   |   INFO@aiDESIGNGROUP.COM   |   SITE MAP