Medina Heating and Air Conditioning Co.
Web Design + Website Development
Opportunity
Medina Heating and Air Conditioning Co. provides high quality heating, ventilation and air conditioning (HVAC) services to residential and commercial customers in Northeast Ohio and the surrounding areas. Relying largely on referral business, the company has experienced stable growth over their 20+ year history. When the time came to expand their message to the internet, they partnered with the professionals at a.i. Design Group to ensure that their strong reputation in the industry would be successfully conveyed to a wider audience.
a.i. Design Group’s Response
Recognizing that HVAC installation and repair is very geographically targeted, we focused our core market research on Medina Heating and Air Conditioning’s local competition. After analyzing our findings, we determined the best approach was to organize offerings by their visitor’s HVAC needs (e.g., heating, cooling, etc.) and streamline the information in an easy-to-use format. We then used text and imagery to continually send the message that the company serves both residential and commercial customers.
Our core market research also revealed the need to carefully manage our client’s relationship vis-à-vis their main equipment vendor, Trane. With a vendor as well-established as Trane, it would have been easy to let Trane’s identity overshadow our client’s identity, a problem we identified with many of our client’s competitors. In addition, while our client installs mainly Trane equipment, they service all makes and models of HVAC products, another message we needed to convey. We achieved our goals through well-crafted text and deliberate logo placement, keeping the focus squarely on Medina Heating and Air Conditioning while capitalizing on the extensive brand recognition of Trane.
Result
Medina Heating and Air Conditioning has an attractive, well-organized and well-written website that distinguishes them from the vast array of HVAC companies in their service region. The new website sends a strong message of trust to the visitor. The website is optimized for leading search engines and the entire project was completed in 10 weeks, on-time and within budget.
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