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New Channel Direct
//  Launch Website
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Building Results
Through Partnership

“To say our new website exceeds my expectations is an understatement. The team at a.i. Design Group devoted many hours of research learning about our complex business, then took that information and put it into a clear, concise, comprehensive website that relays our value proposition to our visitors. Rita Montorsi, the owner of a.i. Design Group, is a no nonsense, take charge person and she and her team created what some of our peers have said is one of the best websites in our industry. I would recommend a.i. Design Group without reserve.”

Jim Yarborough
Executive Vice President Sales and Marketing
New Channel Direct


New Channel Direct

Logo + Website

Opportunity
New Channel Direct (NCD) provides integrated multichannel marketing solutions through a variety of services including: direct mail, personalized URLs, email marketing and mobile text messaging. NCD contacted a.i. Design Group to help reposition themselves and convey the full suite of services they offer.

a.i. Design Group’s Response
We took NCD’s image in a completely new direction, creating a fluid, colorful logo to represent their flexible, multi-faceted approach. Through extensive research, we developed an outline for their new services and generated straightforward informative text. Next, we designed a clean, modern website using a limited color palette to ensure that NCD’s new logo and direct mail pieces would be the most prominent visuals on the screen. We also developed a flash presentation that illustrates how NCD helps clients reach their target audience and a News area that allows NCD to quickly and easily upload relevant industry information.

Results
We pumped life into NCD’s brand, making both existing and prospective customers take notice. Through clear, concise text and supporting graphics, their new online presence illustrates the myriad ways NCD’s services help their clients increase return on investment.

 
 
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// Logo Design + Website: NCD, Cleveland, Ohio
// Website Development: MHC, Medina, Ohio
// Website Design: GSP, Cleveland, Ohio
// Advertising + Marketing: Trillium Creek, Medina, Ohio
// Product Catalogs: Purdy / Bestt Liebco, Cleveland, Ohio
// Business to Business Marketing: Axiom, Seville, Ohio
 
// Web Design + Development: MSP
// eCommerce Website: Delkron
// Web Design + Print Ads: Regency
// Marketing + Website: WNGates
// Business Marketing: Crimcheck
// Direct Mail Marketing: World Almanac
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