PRODUCT CATALOG DESIGN • HIGH QUALITY CATALOG DESIGN AND LAYOUT • CATALOG PHOTOGRAPHY • CLEVELAND AND AKRON, OHIO


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Purdy® + Bestt Liebco® PreviousNext


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Building Results
Through Partnership

“It was a pleasure working with a.i. Design Group on our product catalog. They were able to review and assess our previous catalogs, look at our project from a strategic perspective, and design an impactful layout. The catalog turned out beautifully and has received a great deal of positive feedback! The team at a.i. Design Group was so easy to work with because they learned all about our products and were attentive to our every need. I highly recommend a.i. Design Group’s services.”

Erica Miller
Marketing Assistant
Purdy® and Bestt Liebco® / QuickSolutions™


Purdy® + Bestt Liebco®

Product Catalog

Opportunity
Purdy®, Bestt Liebco® and QuickSolutions™ manufacture high-end paint brushes and paint applicators for both the professional and consumer markets. Owned by Sherwin-Williams®, these popular brands required a product catalog to support their sales team, help big box buyers make purchasing decisions, and deliver general information to the professional painter and do-it-yourselfer.

a.i. Design Group’s Response
We began by turning the project on its head — quite literally! We suggested a flip format, so the main product lines could be presented separately within one catalog. Through extensive research we familiarized ourselves with the full range of products, then generated an outline for improved usability. Once the outline was approved, we designed a new look for the catalog that showcased the high-performance characteristics of the products. We revised the existing text to be more informative and delivered it in a friendly, conversational tone. Special attention was given to the display pages, where we photographed more than 40 feature products. Finally, we produced the catalog for full color printing and manufactured an interactive version for online viewing.

Result
a.i. Design created a beautiful, well-organized catalog that showcases our client’s high-quality products. Instead of creating two catalogs, we used a flip format, which not only provided a cost-effective solution but allowed each brand to maintain its own identity. In addition, the easy-to-use format and friendly tone of the text make the catalog useful to all users.

 
 
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// Logo Design + Website: NCD, Cleveland, Ohio
// Website Development: MHC, Medina, Ohio
// Website Design: GSP, Cleveland, Ohio
// Advertising + Marketing: Trillium Creek, Medina, Ohio
// Product Catalogs: Purdy / Bestt Liebco, Cleveland, Ohio
// Business to Business Marketing: Axiom, Seville, Ohio
 
// Web Design + Development: MSP
// eCommerce Website: Delkron
// Web Design + Print Ads: Regency
// Marketing + Website: WNGates
// Business Marketing: Crimcheck
// Direct Mail Marketing: World Almanac
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