Purdy® + Bestt Liebco®
Product Catalog
Opportunity
Purdy®, Bestt Liebco® and QuickSolutions™ manufacture high-end paint brushes and paint applicators for both the professional and consumer markets. Owned by Sherwin-Williams®, these popular brands required a product catalog to support their sales team, help big box buyers make purchasing decisions, and deliver general information to the professional painter and do-it-yourselfer.
a.i. Design Group’s Response
We began by turning the project on its head — quite literally! We suggested a flip format, so the main product lines could be presented separately within one catalog. Through extensive research we familiarized ourselves with the full range of products, then generated an outline for improved usability. Once the outline was approved, we designed a new look for the catalog that showcased the high-performance characteristics of the products. We revised the existing text to be more informative and delivered it in a friendly, conversational tone. Special attention was given to the display pages, where we photographed more than 40 feature products. Finally, we produced the catalog for full color printing and manufactured an interactive version for online viewing.
Result
a.i. Design created a beautiful, well-organized catalog that showcases our client’s high-quality products. Instead of creating two catalogs, we used a flip format, which not only provided a cost-effective solution but allowed each brand to maintain its own identity. In addition, the easy-to-use format and friendly tone of the text make the catalog useful to all users.
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