CORPORATE IDENTITY • LOGO DESIGN • LOGO AND STATIONERY DESIGN • CLEVELAND OHIO


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Tegra Construction PreviousNext


Logo


Stationery




 
Building Results
Through Partnership

"I have worked exclusively with Rita and the a.i. Design Group team for several years. Our most recent project involved creating a corporate logo for a new business venture. After an initial interview to understand our needs, a.i. Design assembled a professional presentation that supported our corporate vision and services.

Although talented and creative designers, their research, attention to detail and consideration of our overall marketing and branding program is their biggest attribute. a.i. Design will continue to be my first option when considering a design agency partner."

Jeffrey J. Troxell
President
Tegra Construction


Tegra Construction

Logo + Stationery

Opportunity
Tegra Construction is a new, full service commercial builder founded by seasoned professionals in the Cleveland, Ohio market. With a well developed business plan and a clear direction for their new enterprise, they chose a.i. Design Group to develop their brand.

a.i. Design Group’s Response
We began with a thorough review of Tegra’s business plan followed by a series of in-depth conversations to ensure that we clearly understood their vision for the company. From this review, our focus became the dual meaning of the Tegra name: integration and integrity.

To represent integration, we created a logo mark by stylizing the “T” of Tegra into a weave pattern to portray the company as a full service, fully-integrated design/build provider. We then utilized font choice, size and color to represent integrity. We chose a sturdy font with a masculine and modern feel, and created a color palette that is classic and refined.

Result
Tegra Construction has a effective brand identity upon which to build its image, and one that will serve the company well as it expands into new markets. The logo mark is a strong visual identifier that is effective on everything from stationery to signage, and paired with a solid font, the brand sends a clear message of trust wherever it is used.

 
 
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// Logo Design + Website: NCD, Cleveland, Ohio
// Website Development: MHC, Medina, Ohio
// Website Design: GSP, Cleveland, Ohio
// Advertising + Marketing: Trillium Creek, Medina, Ohio
// Product Catalogs: Purdy / Bestt Liebco, Cleveland, Ohio
// Business to Business Marketing: Axiom, Seville, Ohio
 
// Web Design + Development: MSP
// eCommerce Website: Delkron
// Web Design + Print Ads: Regency
// Marketing + Website: WNGates
// Business Marketing: Crimcheck
// Direct Mail Marketing: World Almanac
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