Trillium Creek
Website + Print Materials
Opportunity
Few practices offer the quality care, innovation and state-of-the-art procedures that are available at Trillium Creek. Through an integrative medicine approach, Trillium Creek offers world-class General Dermatology, Dermatologic Surgery, Cosmetic Dermatology, Skin Cancer Treatment, Holistic Medicine and High Quality Skin Care Products.
Trillium Creek’s two main service areas – a thriving clinical dermatology practice and an expanding cosmetic dermatology business – were at risk of competing rather than supporting one another. The owners sought an integrated brand identity which would be memorable and meaningful to their widely varied client base.
a.i. Design Group’s Response
After a careful selection process, a.i. Design Group was chosen to perform a full assessment of Trillium Creek’s brand position. We worked closely with Trillium Creek to create a unified, engaging customer experience across all touch points.
Retaining their existing logo, we built a visual system of color, shape, photo treatment and typography that reinforces the medical foundation of their business while embracing the exciting possibilities that today’s cosmetic procedures offer. To highlight their medical staff, in-house line of skin care products, and medical campus, we captured photos both on-location and in our studio.
Result
Today, Trillium Creek’s visual message is clean, consistent and memorable, matching the high quality services they provide. Event registration has increased, open house attendance is at capacity, and Saturday appointments have been added to accommodate demand.
Trillium Creek’s extensive web presence is easy-to-use and informative, and features a fully enabled eCommerce system powering an online boutique. Frequent eMail campaigns, supported by local print advertising and direct mail, keep their message in front of customers. Quarterly newsletters promote both clinical and cosmetic dermatology services, reinforcing the dual nature of their services.
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